The dominant discursive framing accords with the myths that Barthes identified: emphasising a glorious history/heritage, ‘great men’, heroic sacrifice, and honour and fairness within cycle racing. We offer critical readings in light of the broader economic and cultural contexts of cycling. This extensive body of literature features popular histories, exposés of drug scandals and autobiographies. ![]() Following Barthes promptings, and some six decades on, we consider the contemporary narrativization of cycle racing within English language popular literature. ![]() ![]() He critiqued its popular mythologization within media, which he argued masked the economic motives of the event in favour of myths of heroic ordeal. In his 1957 collection of essays Mythologies Roland Barthes famously discussed the world’s most prominent cycle race Le Tour De France.
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